SEO is Art and technology.
Search engine optimization is both art and technology: building web pages and organize so that they appear well placed in search engines. Each search engine uses a different indexing algorithm that is constantly updated and improved. These algorithms are considered trade secrets by the companies that create them. This makes the search engine positioning is a genuine exercise of reverse engineering.Like any dedicated hacker to reverse engineer the real experts in positioning make things really “strange”. Create test pages or even entire domains for the sole purpose of determining the behavior of each search engine.Downloaded and analyzed statistically message code best suited for a number of common search terms.